Entry pages for mobile app Lulu, where women can rate and review their exes, friends and hookups.
BY MOLLY FRIEDMAN / NEW YORK DAILY NEWS PUBLISHED: WEDNESDAY, JUNE 26, 2013, 4:22 PM
UPDATED: THURSDAY, JUNE 27, 2013, 2:00 AM
If he tells you he’s great in the sack, why not consult with some previous customers and see if they were, well, satisfied.
The mobile app Lulu lets women do just that — giving ex-girlfriends, old hookups and female pals the power to anonymously rate any guy in their social network. And in the six months since its launch, Lulu has come to dominate sorority gab-fests, brunch banter and cocktail hours across the city, resulting in tears, jeers, and downright hysterics for the guys unwittingly reviewed.
Users can spill the beans on everything from a guy’s dancing skills to his manscaping habits, awarding points for sex drive or ambition or deflating scores with snarky hashtags including #SketchyCallLog, #OwnsCrocs and #Can’tBuildIkeaFurniture.
At first, spotting old flames from cherished relationships or cringeworthy sexcapades is pure fun. Lulu user Lana, who spoke on the condition that we mask her identity because she didn’t want to come across as a stalker, found it “hilarious” until she stumbled on an ex-boyfriend’s profile, which she claims was surprisingly accurate. “One girl called him cheap, which is pretty mean,” she says. “But I agreed with it.”
Alexandra Chong says the app she co-founded is ‘not a man-bashing place.’
Lulu trawls Facebook to find guys — meaning an old college fling or a random dude from the office might appear beside a total stranger or even a bold-faced name. But star power doesn’t guarantee a high-ranking review: Cameron Winklevoss, the 31-year-old entrepreneur who ironically claims to have invented social media-based dating (as detailed in “The Social Network”), has a mediocre rating of 7 out of 10. According to a former hook-up, Winklevoss is a “man child” and “mama’s boy” who gives the “world’s worst massages” — earning a lackluster 6.5 for what he’s like between the sheets. Winklevoss did not respond to requests for comment for this piece.
Lulu founders Alexandra Chong and Alison Schwartz came up with their ladies-only, sex-centric version of Yelp.com over brunch with girlfriends. As conversation flowed from beauty tips to gynecological inquiries, Chong had a eureka moment. “It struck me how open and willing everyone was to share their experiences with guys and relationships,” she says. “If one guy had joined that table, the entire dynamic would have changed.”
Maintaining a women-only environment — regulated by barring male Facebook users from signing up — is the key to Lulu’s success. But being excluded from all this public, profane, and often embarrassing girl talk has riled up more than a few of the nearly 2 million men featured on Lulu.